Steven's #1 Coldwell Banker Office
Steven is in Top 1% of CB Sunset Strips Agents
ARCHITECTURAL & ESTATES DIRECTOR
- More than 4,500 Sales Associates in Southern California
- Over 80 Southern California offices; more than 3,300 offices in 47 countries and territories around the world.
- $16 billion sold in 2009 in Southern California.
- Coldwell Banker Previews International participated in nearly 12,000 transaction sides of million-dollar-plus homes, which equated to $22 billion in sales volume in 2009
L E A D E R S O N T H E W E B
Studies show that 80% of consumers start their online search with search engines.To tap into the masses of Internet users searching for homes, we are continually purchasing key real estate search terms on major search engines like Yahoo and Google. The $4 million1 we are spending on search advertising this year includes 56,000 search terms to position buyers in front of our clients' homes on our eight2 leading Web sites.
CaliforniaMoves.com features properties listed on 20 Multiple Listing Services (MLS) in Northern and
Southern California.This cutting-edge Web site gives consumers a property search function, which allows
them to find your home searching by city, zip code, MLS number or by property type.
Award-winning ColdwellBanker.com is one of the industry´s leading Web sites with more than 1.2 million
potential buyers among its visitors each month. The site features an easy to use search function that
ensures interested consumers will find your property, and it provides direct links to CaliforniaMoves.com
where consumers can find more details on your home.
ColdwellBankerPreviews.com is our award-winning Web site dedicated to luxury properties.
Marketed through exclusive sponsorships with Forbes.com, the site features Previews® listings from
around the world, along with special features and content specifically targeted to the affluent luxury
buyer. ColdwellBankerPreviews.com also includes personalized web pages for certified Previews®
Home buyers spend 75% of the time they search online for a home at REALTOR.com®. Our alliance with
REALTOR.com®, the country´s most visited real estate Web site, ensures all of our homes are enhanced
listings. Studies show that online home buyers are 299% more likely to view homes with multiple photos.
At Coldwell Banker, our listings on REALTOR.com® feature six photos as well as detailed property
information to capture online home buyers´ attention and gain maximum exposure for your home.
And, by placing your property on REALTOR.com®, it will also be seen on the real estate channels of
major Web portals like AOL, MSN,The Wall Street Journal Online, Netscape, iWon, Excite, CompuServe,
Digital City and more.
1Based on the estimated retail value of NRT LLC´s annual spend for national search engine advertising
Owned And Operated By NRT LLC.
Building upon our advertising relationship with search engine Google,™ ? a service that enables any
content provider to submit information that is searchable on Google, and improves the quality and
breadth of real estate information online. Google leads the search engine industry with over 61 percent
of searches performed worldwide ? more than all other search engines combined.1
Google Base helps Google provide its vast audience with detailed and structured real estate information.
To help you take advantage of this marketing opportunity and promote your listing on this search engine,
we´ve entered into an agreement that ensures:
• Your property listing appears on Google within a day of entering our system
• Your Google listing gets automatically refreshed daily, so it outperforms less frequently updated listings
• Your listing links potential buyers directly to your full listing at CaliforniaMoves.com
We´re proud to be among the first national real estate companies to become a listings provider for
Trulia.com. Trulia has more than 2 million visitors a month, and their audience has been growing by double
digits month-over-month for the past year. The reason for Trulia´s popularity is its easy to use Web 2.0
map-based search interface that provides high-level property information and links to property detail pages.
To help make your home easier to find online, our agreement with Trulia.com ensures:
• Your property listing appears on Trulia.com within 24 hours of entering our system
• Your listing gets automatically refreshed daily, so it outperforms less frequently updated listings
• Your Trulia.com listing links potential buyers directly to the full property listing at CaliforniaMoves.com
As Trulia.com expands the available toolset for online home shoppers, our participation in this program
helps showcase your home for this important audience.
Yahoo! Real Estate™
Your property will appear in the Yahoo! Real Estate classified listings.Yahoo! ranks as the world´s #1 most
visited Web portal and Yahoo! Real Estate is the second most highly trafficked real estate Web site.2 That
means added exposure for your home at one of the largest and fastest growing real estate sites in the industry.
Through our exclusive partnership with NYTimes.com, we can position your property in its real estate
section, which accounts for more than 1.3 million unique visitors monthly. Furthermore,with over 36 million
page views, the Real Estate section is among the most popular and engaging areas of NYTimes.com ?
the largest newspaper Web site in the world.
Open homes are a powerful way to reach a unique segment of potential buyers.To ensure your home
gains maximum exposure, we´ll post your home on OpenHouse.com, a Web site devoted solely to
helping home buyers find open houses online
NRT Coldwell Bnaker technology Advantages
The Coldwell Banker Residential Real Estate eMarketing Advantage consumer brochure was designed to help you demonstrate the powerful Internet and technology programs available exclusively through Coldwell Banker to expose sellers´ homes to the Internet and maximize the generation and follow-up of buyer leads on their property.
Our exclusive, cutting edge initiatives offer our agents unprecedented advantages. These exciting developments include:
· Relationships that let our listings "own" the Internet;
· Search engine results placement that maximizes the number of potential buyers seeing your property; and
· LeadRouter technology, delivering property inquiries to you within seconds.
Click here to learn more about steven's listings & sold inventory
How the Brochure Can Be Used
· Use the brochure as a stand-alone marketing tool to highlight the benefits of our exclusive and aggressive Internet marketing program.
· For most effective results, use the brochure as part of a comprehensive strategy, along with the Coldwell Banker Full Service Marketing System Listing Presentation piece.
Introduction Talking Points
"Mr/Mrs Seller, an effective Internet marketing strategy requires much more than just placing your home on several Web sites. At Coldwell Banker, our eMarketing Advantage technology is designed to provide our sellers with exceptionally powerful tools for exposing their home to the Internet andmaximizing the generation and follow-up of buyer leads on their property."
"Let´s take a look at how we plug into the technology that puts your home on top."
online to find their next home.
l Alert the seller to a dramatic shift
in homebuyer search preferences
from print media to the Internet:
31% more prefer using the Internet
in their home search.
Your ideal homebuyer is already out there searching online. We know how to find them and drive them to your listings ? through a comprehensive Internet marketing strategy.
"This first page talks about the unmistakable shift in homebuyers´ home search preferences from traditional newspapers to the Internet."
(POINT TO STATISTIC ON PAGE) "80% of today´s homebuyers use the Internet at some time in their new home search. (POINT TO CHART ON PAGE) That means 31% more homebuyers use the Internet than traditional newspapers."
"In anticipation of this continuing shift toward the Internet, Coldwell Banker Residential Real Estate has developed its most comprehensive online marketing program to date in order to expose your home to the online homebuyer. Putting your home on the most popular and highly used real estate Web sites available will substantially improve our chances of connecting with the right buyer."
"The following pages describe our commitment and approach to generating the greatest possible demand for your home using the Internet and how our leading edge technology will ensure that all buyer inquiries about your home receive a fast, professional response."
owning the Internets best real estate by Steven Spreafico
- Explain how homebuyers are
migrating to the Internet in search of
their next home.
- Point out the